Adweek Outlook: Meet The 2024 State of the Consumer

Trending data revealing where consumers stand today, how they’ve shifted over time, and the insights you need to connect with them now.

Consumers care about a company’s ESG stance. Uncover thousands of AI-powered data points to discover the “who, what and why" behind their purchases.

Our State of the Consumer Report highlights five key consumer trends marketers can anticipate in 2025 and identifies three major audiences poised to significantly influence the market.